- 08:30 – 09:00Registration of participants
- 09:00 – 11:00A. RIGHT PRICE: THE FUNDAMENT OF SUCCESSFUL RETAIL BUSINESS
Moderation: Tomáš Krásný, Managing Partner, Blue Events
In the course of last thirty years, Czech and Slovak retail markets have experienced the real revolution – from firmly fixed prices, defined by the government, to completely “fluid” prices. More than a half of sales are done with so called action prices – with a discount often missing even the basic logic. The price as the key market indicator has lost its function.
Price policy in international comparison: are we the exception or do we align with the rule?
Jonathan Smith, Advisory Board Member, Yieldigo
What is the price architecture of our market and how to improve it?
Michal Čepek, Sales Effectiveness Leader CZ & SK, Nielsen
The landscape after the battle: the development of retail promotions in CR and SR?
Petr Miklík, Marketing Manager, Kupi.cz
How can the latest technology help?
Michal Horáček, Cloud Solution Specialist, Microsoft
Priorities of retailers in the area of automation – results of brand new international research
Marian Šramko, Sales Director Central and SE Europe, Central Asia, Zebra Technologies Europe
- 11:00 – 11:30Coffee/tea break
- 11:30 – 13:30B. IT´S POSSIBLE! SUCCESS STORIES
Moderation: Mirek Černý, Consultant, Blue Events
There is the light at the end of the tunnel - examples of successful pricing strategies and implementation of price optimization tools can prove it.
How to reach above-the-average category growth?
Tomáš Hejkal, Marketing Director, STOCK Plzeň – Božkov
Pricing strategy: approaches of various trade companies
Marek Hallér, Marketing Director, rohlik.cz
Artificial intelligence based price optimization: no sci-fi, it works!
Milan Havlíček, Sales Director, Yieldigo
Electronic price tags as the way towards dynamic pricing in brick and mortar stores
Martin Rösler, Consulting and Sales, VKF Renzel ČR
- 13:30 – 14:30Business lunch, networking
- 14:30 – 16:00C. HOW TO MANAGE?
Moderation: Jan Patera, Consultant, Blue Events
Prices and promotions: How the self-regulation works and what can cause the governmental interference: the French lesson
Francoise Acca, Senior Consultant, ECR France
Panel discussion on possibilities of fundamental improvement in pricing
Petr Bena, Sales & Purchasing Director, Alza.cz
Vladimír Finsterle, Owner, Lékárna.cz
Tomáš Formánek, CEO, Logio
Tomáš Zahradník, Shops Director CZ/SK, Tchibo
- 16:00Afterparty and networking