Moderation: Tomáš Krásný, Managing Partner, Blue Events

In the course of last thirty years, Czech and Slovak retail markets have experienced the real revolution – from firmly fixed prices, defined by the government, to completely “fluid” prices. More than a half of sales are done with so called action prices – with a discount often missing even the basic logic. The price as the key market indicator has lost its function.

Moderation: Mirek Černý, Consultant, Blue Events

There is the light at the end of the tunnel - examples of successful pricing strategies and implementation of price optimization tools can prove it.

Moderation: Jan Patera, Consultant, Blue Events