What is Retail in Detail / Strategic Pricing?

Over the last 30 years, our retail market has undergone a revolution — from fixed prices to prices that are completely "liquid". Almost two thirds of the revenue is realized through promotional prices with a discount often not based on logic. We are witnessing a price chaos where the producers and retailers are unnecessarily losing their margins without the consumers realizing the value they are getting.

The price as the elementary number on the market has stopped working in our country. It is high time to return the strategic role to the price and start doing pricing intelligently.

At this point, there are enough experts on the market, and there are real experiences with implementations of their solutions. This is a perfect opportunity to discuss strategic pricing in detail and in concepts, which is why we have prepared another conference from the Retail in Detail series.

Program includes:

  • Renowned experts and market analysts
  • Managers and specialists from both business and manufacturing companies, responsible for pricing and revenue management
  • Selected vendors representing providers of solutions supporting strategic pricing

Who is the audience?

  • Retailers and e-commerce retailers
  • Suppliers (manufactures, distributor)
  • Technologies and services providers for retail
  • Consultants, researchers and media

    Our attendants come from:


    Successful retail business is based on a number of details, i. e. "Retail is Detail". That's why we have launched a series of specialized Retail in Detail conferences that follow the annual Retail Summit but they have a more intimate character that allows detailed analysis and discussion of hot topics and challenges.

    Retail in Detail is based on the current business needs taking part usually two to three times a year. In the past, it has dealt with a number of hot topics including shopper marketing, expansion of convenience stores, developing fresh goods, increasing loyalty in retail, and e-commerce in food sales.

    2018 - Retail in Detail / Show Me the Money

    2018 - Retail in Detail / Efficient Promotions

    2017 - Retail in Detail / New Customer Journey

    2017 - Retail in Detail / Effective Innovation

    2016 - Retail in Detail / Omnichannel

    2016 - Retail in Detail / Efficient Promotions

    2015 - Retail in Detail / FMCG Online